Nelson, Michelle
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Is the selectivity hypothesis still relevant? 

, In: Gender, culture, and consumer behavior / ed. by Cele C. Otnes; Linda Tuncay Zayer
a review of gendered persuasion and processing of advertisi... 
Nelson, Michelle R. ; Vilela, Alexandra M.. (2012)  - p. 111-138
Copies:  DL artec: te 7932
 
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