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Oelschlägel, Kay
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Brand value management:

, In: Manual of international marketing / Thomas Heilmann (Ed.)
Schmidt, Wulff-Axel ; Oelschlägel, Kay. (2006)  - p. 297-310
Copies:  Zentrale:E02 a bwl 419.5/614; TB Nautik 19/0 Hei 80 (2006)
 
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Brand Value Management 

, In: Praxishandbuch internationales Marketing / Thomas Heilmann (Hrsg.)
Wertsteigerung von Markenportfolios durch Optimierung der L... 
Schmidt, Wulff-Axel ; Oelschlägel, Kay. (2006)  - p. 307-321
Copies:  TB Nautik 19/0.1 Hei 8(2006); Zentrale:E02 a bwl 419.5/058
 
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