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Ostrom, Amy L.
1
results:
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1
Service branding:
, In:
Kellogg on branding / edited by Alice M. Tybout and Tim Calkins; foreword by Philip Kotler
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
. (2005) - p. 186-200
Copies:
Zentrale:E02
a bwl 485/912
1-1
