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Palmatier, Robert W.
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1

Relationship marketing:

, In: Handbook of business-to-business marketing / ed. by Gary L. Lilien ...
Beck, Joshua T. ; Palmatier, Robert W.. (2012)  - p. 293-310
Copies:  BB WiWi: 11a bwl 420 inv/007
 
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2

Channel relationship strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Arnold, Todd J. ; Palmatier, Robert W.. (2012)  - p. 231-247
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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3

Understanding the relational ecosystem in a connected world:

, In: The connected customer / ed. by Stefan Wuyts ...
Henderson, Conor M. ; Palmatier, Robert W.. (2010)  - p. 37-75
Copies:  BB WiWi: 11a bwl 424.2 s/115
 
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4

Conclusion: informing customer engagement marketing and fut..:

, In: Customer engagement marketing / Robert W. Palmatier, V. Kumar, Colleen M. Harmeling, editors
Harmeling, Colleen M. ; Moffett, Jordan W. ; Palmatier, Robert W.. (2018)  - p. 307-323
Copies:  BB WiWi: 11a bwl 424/883
 
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