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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson
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Brand architecture design and brand naming decisions:
, In:Copies:
BB WiWi: 11a bwl 485/345
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Consumer-brand relationships / ed. by Susan Fournier ...
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Brand forgiveness
, In:how close brand relationships influence forgiveness
Copies:
BB WiWi: 11a bwl 424/359
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Managing negative feedback effects associated with brand ex..
the impact of alternative branding strategies
Copies:
BB WiWi: 11a bwl 485/207-3
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Evaluation of brand extensions
the role of product feature similarity and brand concept co...
Copies:
BB WiWi: 11a bwl 485/207-3
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Measuring and managing brands / ed. by Richard Elliott
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Strategic brand concept-image management:
, In:Copies:
BB WiWi: 11a bwl 485/712-2
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
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The connection-prominence attachment model (CPAM)
, In:a conceptual and methodological exploration of brand attach...
Copies:
Zentrale:E02 a bwl 485/804
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
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Research directions on strong brand relationships:
, In:Copies:
Zentrale:E02 a bwl 485/804
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Handbook on brand and experience management / ed. by Bernd H. Schmitt ...
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Brand attachment and a strategic brand exemplar:
, In:Copies:
BB WiWi: 11a bwl 485/343
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Moderne Markenführung / Franz-Rudolf Esch (Hrsg.)
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Beurteilung von Markenerweiterungen:
, In:Copies:
Zentrale:E02 a bwl 485/782(3); Zentrale:E02 a bwl 485/782(3)a
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Moderne Markenführung / Franz-Rudolf Esch (Hrsg.)
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Einfluß der Markenerweiterung auf Marktanteil und Werbeeffi..:
, In:Copies:
Zentrale:E02 a bwl 485/782(3); Zentrale:E02 a bwl 485/782(3)a