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Paulsen, Søren K.
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Vom Homo Oeconomicus zum Homo Digitalis - die Veränderung ..:
, In:
Marketing Weiterdenken / Manfred Bruhn, Manfred Kirchgeorg (Hrsg.)
Backhaus, Klaus
;
Paulsen, Thomas
. (2018) - p. 105-122
Copies:
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