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Pearcy, R.W.
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Four subtle sins in scale development 

, In: Quantitative marketing techniques and analyses / ed. by David F. Birks and Tim Macer
some suggestions for strengthening the current paradigm 
Flynn, Leisa Reinecke ; Pearcy, Dawn. (2009)  - p. 203-216
Copies:  Zentrale:E02 a bwl 402.2/014-3; BB WiWi: 11a bwl 402.2/014a-3
 
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