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Pieters, Maria
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Goal-directed consumer behavior 

, In: Handbook of consumer psychology / ed. by Curtis P. Haugtvedt; Paul M. Herr; Frank R. Kardes
motivation, volition, and affect 
Baumgartner, Hans. (2008)  - p. 367-392
Copies:  Zentrale:E02 a bwl 402.6/501; BB WiWi: 11a bwl 402.6/501a
 
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