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1

Customer lifetime value

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer

what, how, and why

Kumar, V. ; Rajan, Bharath. (2021) - p. 422-448

Copies: Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)

2

Customer lifetime value management

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...

strategies to measure and maximize customer profitability

Kumar, V. ; Rajan, Bharath. (2012) - p. 107-134

Copies: Zentrale; TB Wirtschaft; BB WiWi;

3

Unilever's business in India's subsistence economies:

, In: Product and market development for subsistence marketplaces / ed. by José Antonio Rosa, Madhubalan Viswanathan

Rajan, Rohithari. (2007) - p. 259-277

Copies: Zentrale:E02 a vwl 608.1/740

4

Theories of genre:

, In: Romanticism / ed. by Marshall Brown

Rajan, Tilottama. (2000) - p. 226-249

Copies: Zentrale:E03 a asl 918 m/230-5

5

The crisis of Gulf migration:

, In: The Oxford handbook of migration crises / edited by Cecilia Menjívar, Marie Ruiz and Immanuel Ness

Rajan, S. Irudaya. (2019) - p. 849-868

Copies: Zentrale:E02 a sow 190 m/935

6

Citizen relationship management by government of India thro..:

, In: Contemporary issues in social media marketing / edited by Bikramjit Rishi and Subir Bandyopadhyay

Gupta, Rajan ; Pal, Saibal ; Muttoo, Sunil K.. (2018) - p. 1-19

Copies: TB Nautik 19/1.2 Con 4(2018); BB WiWi: 11a bwl 419 s/567

7

Der Datensatz "Notaufnahme" der DIVI:

, In: Das ZNA-Buch / Heinzpeter Moecke, Christian K. Lackner, Harald Dormann, André Gries (Hrsg.) ; mit Beiträgen von N. Amler, C. Backer Mogensen, M. Balan, K. Bauer, M. Bernhard, S. Blaschke, S. Boes [und 71 anderen]

Brammen, Dominik Gregor ; Somasundaram, Rajan ; Wrede, Christian... (2017) - p. 355-366

Copies: Zentrale:E02 a med 475/553(2)

8

Sea level rise

, In: Handbook of climate change and India / ed. by Navroz K. Dubash

impact on major infrastructure, ecosystems and land along t...

Byravan, Sujatha ; Rajan, Sudhir Chella ; Rangarajan, Rajesh. (2015) - p. 41-50

Copies: Zentrale:E02 a pol 612.7 5jd/955

9

Trans-formations of biology and of theory:

, In: Theory can be more than it used to be / edited by Dominic Boyer, James D. Faubion, and George E. Marcus

Rajan, Kaushik Sunder. (2015) - p. 104-146

Copies: Zentrale:E03 a etn 062 mb/991

10

The countenance of marketing

, In: Quantitative marketing and marketing management / Adamantios Diamantopoulos; Wolfgang Fritz; Lutz Hildebrandt (eds.). With contributions by András Bauer .... Dedicated to Udo Wagner

a view from the 21st century ivory tower

Nataraajan, Rajan. (2012) - p. 485-499

Copies: Zentrale:E02 a bwl 001 md wag/305; TB Nautik 19/0 Dia 8(2012)

11

Kontrapunktische Einlagen

, In: German Studies in India / Hrsg. von Julia Afifi, Shaswati Mazumdar, Rekha Kamath Rajan und Carmen Ulrich

indische Stimmen in den Halleschen Berichten

Rajan, Rekha V.. (2012) - p. 23-38

Copies: Zentrale:Magazin 03.e.4979

12

Divestiture, market valuation, and strategy:

, In: Strategy, structure and leadership

Montgomery, Cynthia A. ; Thomas, Ann R. ; Kamath, Rajan. (2009) - p. 126-135

Copies: BB WiWi: 11a bwl 062/560-3

13

EPM/EPDM:

, In: Rubber technology / ed. by John S. Dick. With contributions from R.A. Annicelli ...

Vara, Rajan ; Laird, Janet. (2009) - p. 190-193

Copies: Zentrale:E02 a ing 783.6 m/194(2)

14

Meeting the millennium ecosystem assessment challenge

, In: Policies for sustainable governance of global ecosystem services / edited by Janet Ranganathan ...

the case for biome stewardship councils

Rajan, Sudhir Chella. (2008) - p. 315-328

Copies: DL artec: te 1826

15

Evolving aspects of outsourcing to India:

Thillai, Rajan A.. (2008) - p. 355-363

Copies: TB Nautik 91/2.2.Twe. I,1 (2008); BB WiWi: 11a bwl 037/247-1

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