Robertson, James D.
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Prediction of consumer innovators 

, In: Marketing management and the decision sciences: theory and applications / William R. Darden; Rudolph P. Lamone. Contrib.: Lee Adler
application of multiple discriminant analysis 
Robertson, Thomas S. ; Kennedy, James N.. (1971)  - p. 309-323
Copies:  Zentrale:Magazin 03.n.1939
 
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