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Russell, Stuart J.
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1

An updated framework for customer relationship management:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
Winer, Russell S.. (2021)  - p. 56-66
Copies:  Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
 
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2

The history of marketing science 

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
beginnings 
Neslin, Scott A.. (2014)  - p. 1-15
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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3

Pricing:

, In: The history of marketing science / editors Russell S. Winer (New York University, USA), Scott A. Neslin (Dartmouth College, USA)
Winer, Russell S.. (2014)  - p. 397-426
Copies:  Zentrale:E02 a bwl 419/183; BB WiWi: 11a bwl 419/183a
 
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4

Behavioral perspective on pricing strategy:

, In: Handbook of marketing strategy / ed. by Venkatesh Shankar ...
Winer, Russell S.. (2012)  - p. 248-260
Copies: Zentrale; TB Wirtschaft; BB WiWi;
 
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5

Experimentation in the 21st century 

, In: Developmental challenges in marketing research / ed. by David F. Birks and Tim Macer
the importance of external validity 
Winer, Russell S.. (2009)  - p. 401-418
Copies:  Zentrale:E02 a bwl 402.2/014-4; BB WiWi: 11a bwl 402.2/014a-4
 
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