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Rust, Roland T.
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1

Drivers of customer equity:

, In: Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah
Kim, James ; Kim, Tom J. ; Rust, Roland T.... (2015)  - p. 17-43
Copies:  BB WiWi: 11a bwl 424/976; TB Nautik 19/3 Kum 2(2015)
 
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2

Customer equity 

driving the value of the firm by increasing the value of cu... 
Rust, Roland T. ; Bhalla, Gaurav. (2010)  - p. 61-78
Copies:  Zentrale:E02 a swl 042/944-1
 
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3

Determining the return on quality (ROQ):

, In: Handbuch Dienstleistungsmanagement / Manfred Bruhn; Heribert Meffert (Hrsg.)
Rust, Roland T. ; Zahorik, Anthony J. ; Keiningham, Timothy L.. (2001)  - p. 873-898
Copies:  TB Nautik 15/5.1 Han.1/Magazin; Zentrale:Magazin 02.x.3795
 
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