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Handbook of research on customer equity in marketing / ed. by V. Kumar; Denish Shah
1
Drivers of customer equity:
, In:
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2
Customer equity
driving the value of the firm by increasing the value of cu...
Copies:
Zentrale:E02 a swl 042/944-1
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Handbuch Dienstleistungsmanagement / Manfred Bruhn; Heribert Meffert (Hrsg.)
3
Determining the return on quality (ROQ):
, In:Copies:
TB Nautik 15/5.1 Han.1/Magazin; Zentrale:Magazin 02.x.3795