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Sheppard, Kyle B
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1

Interactive consumer decision aids:

, In: Handbook of marketing decision models / Berend Wierenga, ed.
Murray, Kyle B.. (2008)  - p. 55-77
Copies:  Zentrale:E02 a bwl 402.2/508; BB WiWi: 11a bwl 402.2/508a
 
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2

Experiencing quality 

the impact of practice on customers' preferences for and pe... 
Murray, Kyle B.. (2005)  - p. 130-148
Copies:  Zentrale:E02 a bwl 419 s/972-1
 
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