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Taylor, Patrick D.
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Marketing ethics and regulation of marketing activity 

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
the role of government and industry 
Eagle, Lynne C. ; Dahl, Stephan ; Pelsmacker, Patrick de.. (2021)  - p. 498-517
Copies:  BB WiWi: 11a bwl 419/305
 
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Concluding comments regarding the challenges of marketing e..:

, In: The SAGE handbook of marketing ethics / edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor
Pelsmacker, Patrick de ; Eagle, Lynne C. ; Dahl, Stephan.. (2021)  - p. 518-529
Copies:  BB WiWi: 11a bwl 419/305
 
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