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Qualitative marketing research / ed. by David F. Birks and Tim Macer
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On method in consumer research
, In:a critical relativist perspective
Copies:
Zentrale:E02 a bwl 402.2/014-2; BB WiWi: 11a bwl 402.2/014a-2
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The impact of theory on representations of the consumer and the marketing organisation / ed. by Pauline Maclaran ...
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Marketing, strategic planning and the theory of the firm:
, In:Copies:
TB Nautik 19/0 Mar 3 (2008-3)
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The development of marketing theory and its philosophical underpinnings / ed. by Pauline Maclaran ...
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Marketing, scientific progress and scientific method:
, In:Copies:
TB Nautik 19/0 Mar 3 (2008-1)
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Fontanes Briefe im Kontext / im Auftrag des Theodor-Fontane-Archivs und der Theodor Fontane Gesellschaft e.V. herausgegeben von Hanna Delf von Wolzogen, Andreas Köstler
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Die Reziprozität zwischen Text, Sinn, Bedeutung und Kontex..:
, In:Copies:
Zentrale:E03 a ger 765.2/635
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Readings and cases in international management / David C. Thomas [ed.]
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When the ethics collide
, In:managing conflicts across cultures
Copies:
TB Nautik 15/9.4 Tho. 1 (Magazin)
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Professionelles Wissensmanagement / Hans-Peter Schnurr ... (Hrsg.)
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The application of case properties in maintaining case-base..:
, In:Copies:
Zentrale:E02 a bwl 159.5/393
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Das agile Unternehmen / Kai Anderson, Jane Uhlig
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Wir fordern eine eigene Meinung von den Mitarbeitern
, In:im Gespräch mit Thomas Nedder, Country Head, Sony Europe L...
Copies:
TB BHV: wir 339/267
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Case studies in Asian management / Ed. Parissa Haghirian
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The Suntory highball revolution
, In:can a type of drink save an industry?
Copies:
Zentrale:E02 a bwl 037 5aa/888
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Globalized freight transport / ed. by Thomas R. Leinbach; Cristina Capineri
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E-commerce, logistics and the future of globalized freight:
, In:
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Poverty, income distribution and well-being in Asia during the transition / in assoc. with the United Nations University/World Institute for Development Economics. Ed. by Aiguo Lu and Manuel F. Montes
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Gradual economic reform and well-being in Uzbekistan:
, In:Copies:
BB WiWi: 11a vwl 604.7/781