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Villas-Boas, J. Miguel
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Economic foundations of marketing strategy:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer
Villas-Boas, J. Miguel ; Zhang, Juanjuan. (2021)  - p. 20-37
Copies:  Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)
 
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Price cycles in markets with customer recognition:

Villas-Boas, J. Miguel. (2007)  - p. 486-599
Copies:  TB BHV: wir 612/46-2; BB WiWi: 11a vwl 145.4/534-2
 
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