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The changing roles of advertising / Sara Rosengren ... (eds.)
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Celebrities as indirect spokespeople in advertising:
, In:Copies:
BB WiWi: 11a bwl 430/323
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Consumer-brand relationships / ed. by Susan Fournier ...
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Motivations for the brand avoidance relationship:
, In:Copies:
BB WiWi: 11a bwl 424/359
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Handbook of research methods on social entrepreneurship / ed. by Richard G. Seymour
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Social network analysis:
, In:Copies:
TB Nautik 26/1 Han 9 (2012)a