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Webster, Cynthia
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1

Celebrities as indirect spokespeople in advertising:

, In: The changing roles of advertising / Sara Rosengren ... (eds.)
Ilicic, Jasmina ; Webster, Cynthia M.. (2013)  - p. 103-114
Copies:  BB WiWi: 11a bwl 430/323
 
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2

Motivations for the brand avoidance relationship:

, In: Consumer-brand relationships / ed. by Susan Fournier ...
White, Allyn ; Breazeale, Michael. (2012)  - p. 57-73
Copies:  BB WiWi: 11a bwl 424/359
 
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3

Social network analysis:

, In: Handbook of research methods on social entrepreneurship / ed. by Richard G. Seymour
Webster, Cynthia ; Ruskin, Jennifer. (2012)  - p. 150-169
Copies:  TB Nautik 26/1 Han 9 (2012)a
 
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