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Corporate brand and corporate reputation / ed. by Richard Elliott
1
When corporate image affects product evaluations
, In:the moderating role of perceived risk
Copies:
BB WiWi: 11a bwl 485/712-3
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
3
Love, desire, and identity
, In:a conditional integration theory of the love of things
Copies:
Zentrale:E02 a bwl 485/804