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Bertilsson, Jon
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1

Saving the social legitimacy of marketing : Creating a utop..:

Egan-Wyer, Carys ; Bertilsson, Jon
https://lup.lub.lu.se/record/0fa8c49d-c3ee-4549-8e4a-38c3201a238f.  , 2023
Link: https://lup.lub.lu.se/re..
 
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2

Mimicry and artistry: : Place branders' construction of "go..:

Bertilsson, Jon ; Rennstam, Jens ; Sullivan, Katie
https://tidsskrift.dk/claw/article/view/123253/170277.  , 2020
Link: https://tidsskrift.dk/cl..
 
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3

Nerdery, Snobbery and Connoisseurship : Developing conceptu..:

Egan-Wyer, Carys ; Ulver, Sofia ; Bertilsson, Jon..
https://lup.lub.lu.se/record/d0160bfa-dde7-4047-8679-32577c1cb577.  , 2014
Link: https://lup.lub.lu.se/re..
 
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4

The Way Brands Work: Consumers' understanding of the creati..:

Bertilsson, Jon
https://lup.lub.lu.se/record/1495234.  , 2009
Link: https://lup.lub.lu.se/re..
 
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