Koay, Kian Yeik ; Teoh, Jian Yi ; Cheung, Man Lai
https://firstmonday.org/ojs/index.php/fm/article/view/12644/11020.  , 2023

Cheung, M. L ; Leung, Wilson K.S ; Cheah, J. H..
http://eprints.sunway.edu.my/1850/1/Koay%20Kian%20Yeik%20Key%20tea%20beverage%20values%20driving%20tourists%E2%80%99%20memorable%20experiences%20an%20empirical%20study%20in.pdf.  , 2021

Siti Munerah, A. K. * ; Koay, Kian Yeik * ; Seethaletchumy, T
http://eprints.sunway.edu.my/1604/1/munerah%20et%20al%20%282021%29factors%20influencing%20non-green%20consumers%E2%80%99%20purchase%20intention%20a%20partial%20least%20squares%20structural%20equation%20modelling%20%28pls-sem%29%20app%20%281%29.pdf.  , 2021

Poon, W. C ; Koay, Kian Yeik *
http://eprints.sunway.edu.my/1706/1/Koay%20Hong%20protests%20and%20tourism.pdf.  , 2021

Koay, Kian Yeik * ; Teoh, C. W ; Soh, Patrick C. H
http://eprints.sunway.edu.my/1849/1/koay%20%20%282021%29%20instagram%20influencer%20marketing_%20perceived%20social%20media%20marketing%20activities%20and%20online%20impulse%20buying.pdf.  , 2021

Lim, P. K ; Koay, Kian Yeik * ; Chong, W. Y
http://eprints.sunway.edu.my/1649/1/Kian%20Yeik%20Koay%20The%20effects%20of%20abusive%20supervision,%20emotional%20exhaustion%20and%20organizational%20commitment%20on%20cyberloafing.pdf.  , 2020

Chee Wei Cheah ; Kian Yeik Koay ; KeHeng Xiang
https://doi.org/10.1177/16094069231163429.  , 2023

Christine Nya-Ling Tan ; Mcxin Tee ; KIAN YEIK KOAY
doi:10.6084/m9.figshare.24558448.v1.  , 2023

Chee Wei, CHEAH ; Kian Yeik, KOAY
https://doi.org/10.1177/16094069221074495.  , 2022