Guha, A ; Bressgott, T ; Grewal, D... Guha , A , Bressgott , T , Grewal , D , Mahr , D , Wetzels , M & Schweiger , E 2022 , ' How artificiality and intelligence affect voice assistant evaluations ' , Journal of the Academy of Marketing Science . https://doi.org/10.1007/s11747-022-00874-7.
,
2022
Hilken, T ; Keeling, D.I ; Chylinski, M... Hilken , T , Keeling , D I , Chylinski , M , Ruyter , K , Papez , M G , Heller , J , Mahr , D & Alimamy , S 2022 , ' Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next-generation experiences with reality-enhancing technologies ' , Psychology & Marketing , vol. 39 , no. 8 , pp. 1660-1671 . https://doi.org/10.1002/mar.21678.
,
2022
Hilken, T ; Chylinski, M ; Keeling, D.I... Hilken , T , Chylinski , M , Keeling , D I , Heller , J , de Ruyter , K & Mahr , D 2022 , ' How to strategically choose or combine augmented and virtual reality for improved online experiential retailing ' , Psychology & Marketing , vol. 39 , no. 3 , pp. 495-507 . https://doi.org/10.1002/mar.21600.
,
2022
Ordenes, F. Villarroel ; Grewal, D ; Ludwig, S... Ordenes , F V , Grewal , D , Ludwig , S , Ruyter , K D , Mahr , D & Wetzels , M 2019 , ' Cutting through Content Clutter : How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages ' , JOURNAL OF CONSUMER RESEARCH , vol. 45 , no. 5 , pp. 988-1012 . https://doi.org/10.1093/jcr/ucy032.
,
2019