Mittal, Vikas
142  results:
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Customer satisfaction, loyalty behaviors, and firm financia..:

Mittal, Vikas ; Han, Kyuhong ; Frennea, Carly...
Mittal, Vikas, Han, Kyuhong, Frennea, Carly, et al. "Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us." Marketing Letters, 34, no. 2 (2023) Springer Nature: 171-187. https://doi.org/10.1007/s11002-023-09671-w..  , 2023
 
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How political identity shapes customer satisfaction:

Fernandes, Daniel ; Ordabayeva, Nailya ; Han, Kyuhong..
Fernandes , D , Ordabayeva , N , Han , K , Jung , J & Mittal , V 2022 , ' How political identity shapes customer satisfaction ' , Journal of Marketing . https://doi.org/10.1177/00222429211057508.  , 2022
 
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How main street drives Wall Street: customer (dis)satisfact..:

Malshe, Ashwin ; Colicev, Anatoli ; Mittal, Vikas
info:eu-repo/semantics/altIdentifier/wos/WOS:000588620800005.  , 2020
 
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Political identity and financial risk taking: Insights from..:

Han, Kyuhong ; Jung, Jihiye ; Mittal, Vikas..
Han , K , Jung , J , Mittal , V , Zyung , J & Adam , H 2019 , ' Political identity and financial risk taking: Insights from social dominance orientation ' , Journal of Marketing Research , vol. 56 , no. 4 , pp. 581-601 . https://doi.org/10.1177/0022243718813331.  , 2019
 
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