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Neslin, Scott A.
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1

Refocusing loyalty programs in the era of big data: a socie..:

Stourm, Valeria ; Neslin, Scott ; Bradlow, Eric...
uri/info:doi/10.1007/s11002-020-09523-x.  , 2020
Link: http://hdl.handle.net/20..
 
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2

Refocusing Loyalty Programs in the Era of Big Data: A Socie..:

Stourm, Valeria ; Neslin, Scott A ; Bradlow, Eric T...
https://digitalcommons.odu.edu/marketing_pubs/18.  , 2020
Link: https://digitalcommons.o..
 
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3

The Showrooming Phenomenon:It's More than Just About Price:

Gensler, Sonja ; Neslin, Scott A ; Verhoef, Pieter
https://research.rug.nl/en/publications/3f44d3fc-f248-442f-ba70-49473622060c.  , 2017
Link: https://hdl.handle.net/1..
 
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4

Creare consumatori multicanale ed aumentare la profittabili..:

Montaguti, Elisa ; Neslin, Scott ; Valentini, Sara
info:eu-repo/semantics/altIdentifier/isbn/9788890766220.  , 2014
Link: https://hdl.handle.net/1..
 
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5

Does multichannel produce more profitable customer?:

Montaguti, Elisa ; Neslin, Scott ; Valentini, Sara
info:eu-repo/semantics/altIdentifier/isbn/9789612402112.  , 2011
Link: https://hdl.handle.net/1..
 
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6

Die Wirkung von Preis- und Nicht-Preis-Promotions auf die M..:

Gedenk, Karen ; Neslin, Scott A
Series: Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel.  , 1998
Link: http://hdl.handle.net/10..
 
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7

The Use of Simulation to Test Theories of Bargaining in a B..:

Neslin, Scott A ; Greenhalgh, Leonard
https://absel-ojs-ttu.tdl.org/absel/article/view/2314/2283.  , 1982
Link: https://absel-ojs-ttu.td..
 
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8

The Value of Conjoint Analysis in Enhancing Experiential Le..:

Greenhalgh, Leonard ; Neslin, Scott A
https://absel-ojs-ttu.tdl.org/absel/article/view/2311/2280.  , 1982
Link: https://absel-ojs-ttu.td..
 
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9

Can Marketing Campaigns Induce Multichannel Buying and More..:

MONTAGUTI, ELISA ; Scott A. Neslin ; VALENTINI, SARA
info:eu-repo/semantics/altIdentifier/wos/WOS:000373145200001.  , 2016
Link: http://hdl.handle.net/11..
 
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