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Piehler, Rico
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Customer-based brand competitiveness measurement:

Wangmo, Gaki ; Piehler, Rico ; Baumann, Chris
Wangmo , G , Piehler , R & Baumann , C 2023 , Customer-based brand competitiveness measurement . in M Thyne & S Biggemann (eds) , ANZMAC 2023: Marketing for Good : Conference Proceedings . ANZMAC Conference Proceedings , Dunedin, New Zealand , pp. 432 , ANZMAC Conference 2023 , Dunedin , New Zealand , 4/12/23 ..  , 2023
Link: https://researchers.mq.e..
 
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It's payout time for companies with high brand competitiven..:

Baumann, Chris ; Piehler, Rico
Baumann , C & Piehler , R 2020 , ' It's payout time for companies with high brand competitiveness ' CMO , vol. 7 , no. 2 , pp. 60-61 ..  , 2020
Link: https://researchers.mq.e..
 
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Location-Based Advertising: Privacy Concerns No Big Deal:

Schade, Michael ; Piehler, Rico ; Warwitz, Claudius.
Journal: Marketing Review St.Gallen.  , 2016
Link: http://hdl.handle.net/10..
 
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