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Rust, Roland T.
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1

Marketing Strategy and Wall Street: Nailing Down Marketing'..:

Hanssens, Dominique M ; Rust, Roland T ; SRIVASTAVA, Rajendra K
https://ink.library.smu.edu.sg/lkcsb_research/4135.  , 2009
Link: https://ink.library.smu...
 
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2

Marketing Strategy and Wall Street: Nailing Down Marketing'..:

Hanssens, Dominique M ; Rust, Roland T ; SRIVASTAVA, Rajendra Kumar
https://ink.library.smu.edu.sg/lkcsb_research/1250.  , 2008
Link: https://ink.library.smu...
 
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3

Measuring Marketing Productivity: Current Knowledge and Fut..:

Rust, Roland T ; Ambler, Tim ; Carpenter, Gregory S..
https://ink.library.smu.edu.sg/lkcsb_research/1253.  , 2004
Link: https://ink.library.smu...
 
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4

Positioning A Radio Station:

Donthu, Naveen ; Rust, Roland T
https://clutejournals.com/index.php/JABR/article/view/5920/5998.  , 1994
Link: https://clutejournals.co..
 
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5

Optimizing the marketing interventions mix in intermediate-..:

Rust, R.T. (Roland) ; Verhoef, P.C. (Peter)
http://repub.eur.nl/pub/74715.  , 2005
Link: http://repub.eur.nl/pub/..
 
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