Oc, Yusuf ; Plangger, Kirk ; Sands, Sean.. Oc , Y , Plangger , K , Sands , S , Campbell , C L & Pitt , L 2023 , ' Luxury is what you say: Analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning ' , Psychology & Marketing , vol. 40 , no. 9 , pp. 1704-1719 . https://doi.org/10.1002/mar.21831.
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2023
Sands, Sean ; Campbell, Colin ; Plangger, Kirk. Sands , S , Campbell , C , Plangger , K & Ferraro , C 2022 , ' Unreal influence: Leveraging AI in influencer marketing ' , EUROPEAN JOURNAL OF MARKETING , vol. 56 , no. 6 , pp. 1721-1747 . https://doi.org/10.1108/EJM-12-2019-0949.
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2022
Sands, Sean ; Campbell, Colin ; Plangger, Kirk. Sands , S , Campbell , C , Plangger , K & Ferraro , C 2022 , ' Unreal influence: Leveraging AI in influencer marketing ' , EUROPEAN JOURNAL OF MARKETING , vol. 56 , no. 6 , pp. 1721-1747 . https://doi.org/10.1108/EJM-12-2019-0949.
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2022
Campbell, Colin ; Plangger, Kirk ; Sands, Sean.. Campbell , C , Plangger , K , Sands , S , Kietzmann , J H & Bates , K 2022 , ' How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry ' , JOURNAL OF ADVERTISING RESEARCH , vol. 62 , no. 3 , pp. 241-251 . https://doi.org/10.2501/JAR-2022-017.
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2022
Sands, Sean ; Campbell, Colin ; Ferraro, Carla. Sands , S , Campbell , C , Ferraro , C & Plangger , K 2022 , ' Buffering B2B service failure: The role of customer engagement ' , INDUSTRIAL MARKETING MANAGEMENT , vol. 103 , pp. 47-60 . https://doi.org/10.1016/j.indmarman.2022.03.007.
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2022
Campbell, Colin L ; Sands, Sean ; Montecchi, Matteo. Campbell , C L , Sands , S , Montecchi , M & Jensen Schau , H 2022 , ' That's So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content ' , JOURNAL OF ADVERTISING , vol. 51 , no. 4 , pp. 411-429 . https://doi.org/10.1080/00913367.2022.2053901.
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2022
Beverland, Michael ; Eckhardt, Giana ; Sands, Sean. Beverland , M , Eckhardt , G , Sands , S & Shankar , A 2021 , ' How Brands Craft National Identity ' , Journal of Consumer Research , vol. 48 , no. 4 , pp. 586-609 . https://doi.org/10.1093/jcr/ucaa062.
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2021