Almaiman, Khaled Hamad ; Ang, Lawrence ; Winzar, Hume
Almaiman , K H , Ang , L & Winzar , H 2024 , ' Beyond purchase intention in sports sponsorship : an alternative approach to measuring brand equity using best-worst scaling ' , European Journal of Marketing , vol. 58 , no. 13 , pp. 1-29 . https://doi.org/10.1108/EJM-07-2021-0481.  , 2024

Baumann, Chris ; Chu, Wujin ; Winzar, Hume..
Baumann , C , Chu , W , Winzar , H , Cherry , M & Viengkham , D 2021 , ' Guest editorial : Competitive productivity (CP) as competitive strategy for hospitality, tourism and airline businesses ' , International Journal of Contemporary Hospitality Management , vol. 33 , no. 9 , pp. 2881-2885 . https://doi.org/10.1108/IJCHM-09-2021-053.  , 2021

Hume, Margee ; Mort, Gillian ; Winzar, Hume
International Nonprofit and Social Marketing Conference 2004.  , 2015

Hume, Margee ; Mort, Gillian ; Winzar, Hume
Australia and New Zealand Marketing Academy Conference 2003.  , 2015

Gaskill, Adam ; Winzar, Hume
Gaskill , A & Winzar , H 2013 , ' Marketing metrics that contribute to marketing accountability in the technology sector ' , SAGE Open , vol. 3 , no. 3 , A001 , pp. 1-10 . https://doi.org/10.1177/2158244013501332.  , 2013

Adam Gaskill ; Hume Winzar
https://doi.org/10.1177/2158244013501332.  , 2013