Aaker, Lee
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2

Understanding Regulatory Fit:

Aaker, Jennifer L. ; Lee, Angela Y.
Journal of Marketing Research.  43 (2006)  1 - p. 15-19 , 2006
 
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3

Understanding Regulatory Fit:

Aaker, Jennifer L. ; Lee, Angela Y.
Journal of Marketing Research.  43 (2006)  1 - p. 15-19 , 2006
 
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4

Bringing the Frame Into Focus: The Influence of Regulatory ..:

Lee, Angela Y. ; Aaker, Jennifer L.
Journal of Personality and Social Psychology.  86 (2004)  2 - p. 205-218 , 2004
 
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7

The pleasures and pains of distinct self-construals: The ro..:

Lee, Angela Y. ; Aaker, Jennifer L. ; Gardner, Wendi L.
Journal of Personality and Social Psychology.  78 (2000)  6 - p. 1122-1134 , 2000
 
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