E-LIB Suche - Ergebnisse für: Abou Nabout, Nadia

1

Overwhelming targeting options: Selecting audience segments..:

Ahmadi, Iman ; Abou Nabout, Nadia ; Skiera, Bernd..
International Journal of Research in Marketing. 41 (2024) 1 - p. 24-40 , 2024

Link: https://doi.org/10.1016/..

2

Context Information Can Increase Revenue in Online Display ..:

Ada, Sıla ; Abou Nabout, Nadia ; Feit, Elea McDonnell
Journal of Marketing Research. 59 (2022) 5 - p. 1040-1058 , 2022

Link: https://doi.org/10.1177/..

3

The risk of programmatic advertising: Effects of website qu..:

Shehu, Edlira ; Abou Nabout, Nadia ; Clement, Michel
International Journal of Research in Marketing. 38 (2021) 3 - p. 663-677 , 2021

Link: https://doi.org/10.1016/..

4

A novel approach for bidding on keywords in newly set-up se..:

Abou Nabout, Nadia
European Journal of Marketing. 49 (2015) 5/6 - p. 668-691 , 2015

Link: https://doi.org/10.1108/..

5

Empirical Generalizations in Search Engine Advertising:

Abou Nabout, Nadia ; Lilienthal, Markus ; Skiera, Bernd
Journal of Retailing. 90 (2014) 2 - p. 206-216 , 2014

Link: https://doi.org/10.1016/..

6

Echtzeithandel von Werbung im Real-Time-Advertising:

, In: Dialogmarketing Perspektiven 2013/2014,

Hristev, Sotir ; Abou Nabout, Nadia - p. 243-260 , 2014

Link: https://doi.org/10.1007/..

7

An analysis of the profitability of fee-based compensation ..:

Abou Nabout, Nadia ; Skiera, Bernd ; Stepanchuk, Tanja.
International Journal of Research in Marketing. 29 (2012) 1 - p. 68-80 , 2012

Link: https://doi.org/10.1016/..

8

PROSAD: A Bidding Decision Support System for Profit Optimi..:

Skiera, Bernd ; Nabout, Nadia Abou
Marketing Science. 32 (2013) 2 - p. 213-220 , 2013

Link: https://www.jstor.org/st..

9

A Novel Approach for Bidding on Newly Set-Up Search Engine ..:

Abou Nabout, Nadia
Abou Nabout , N 2015 , ' A Novel Approach for Bidding on Newly Set-Up Search Engine Advertising Campaigns ' , European Journal of Marketing , vol. 59 , no. 5 , pp. 668 - 691 . https://doi.org/10.1177/00222437211070219. , 2015

Link: https://research.wu.ac.a..

10

Context information increases revenue in ad auctions: Evide..:

Ada, Sıla ; Nabout, Nadia Abou ; Feit, Elea McDonnell
http://arxiv.org/abs/2012.00840. , 2020

Link: http://arxiv.org/abs/201..

11

How Much Ad Viewability is Enough? The Effect of Display Ad..:

Uhl, Christina ; Nabout, Nadia Abou ; Miller, Klaus
http://arxiv.org/abs/2008.12132. , 2020

Link: http://arxiv.org/abs/200..

12

Overcoming quality issues in digital display advertising us..:

, In: The Routledge companion to strategic marketing / edited by Bodo B. Schlegelmilch and Russell S. Winer

Abou Nabout, Nadia ; Ada, Sıla. (2021) - p. 449-465

Copies: Zentrale:E02 a bwl 419/899; TB Nautik 19/3 Sch 1 (2020)

13

Determinants of consumers' choices and perceived value in m..

Empirical studies in the automotive and sports apparel indu...

Hagenmaier, Markus A. , 2016

Link: http://nbn-resolving.de/..

14

Gewinnmaximales Suchmaschinenmarketing:

, In: Leitfaden Digital Commerce / Torsten Schwarz, Herausgeber

Skiera, Bernd ; Abou Nabout, Nadja. (2013) - p. 241-248

Copies: TB Nautik 17/1.7 Lei 8 (2013)

15

Object Shape Recognition Using Wavelet Descriptors:

Abou Nabout, Adnan
Journal of Engineering. 2013 (2013) - p. 1-15 , 2013

Link: https://doi.org/10.1155/..