Akhtar, Naeem
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3

The potency of audiovisual attractiveness and influencer ma..:

Akhtar, Naeem ; Siddiqi, Umar Iqbal ; Gugnani, Ritika..
Journal of Retailing and Consumer Services.  79 (2024)  - p. 103807 , 2024
 
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7

How violation of consumers' expectations causes perceived b..:

Saeed, Najiya ; Akhtar, Naeem ; Attri, Rekha.
Journal of Retailing and Consumer Services.  81 (2024)  - p. 103961 , 2024
 
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9

Zero-COVID and retail: Using multi-wave data to examine the..:

Akhtar, Naeem ; Ittefaq, Huma ; Siddiqi, Umar Iqbal...
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103737 , 2024
 
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10

The betrayal puzzle: Unraveling the connection between inau..:

Ittefaq, Huma ; Akhtar, Naeem ; Siddiqi, Umar Iqbal..
Journal of Retailing and Consumer Services.  76 (2024)  - p. 103597 , 2024
 
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11

A novel methodology for stabilization of silver nanoparticl..:

Mehmood, Sadia ; Akhtar, Naeem ; Arshad, Muhammad...
International Journal of Biological Macromolecules.  267 (2024)  - p. 129256 , 2024
 
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14

Diagnosis of ''Helicobacter pylori infection of the gastric..:

Haider, Syed Iqbal ; Akhtar, Naeem ; Saleem, Muhammad...
Diagnostic Microbiology and Infectious Disease.  108 (2024)  1 - p. 116129 , 2024
 
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15

Avatars of influence: Understanding how virtual influencers..:

Akhtar, Naeem ; Hameed, Zahid ; Islam, Tahir...
Journal of Retailing and Consumer Services.  78 (2024)  - p. 103742 , 2024
 
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