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Al Masari, Hisham J.
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Sport marketing in the modern age 

, In: Sport management in the Middle East / edited by Mohammed Ben Sulayem ...
a case study of Etihad Airways' sponsorship of Manchester C... 
Al Masari, Hisham J.. (2013)  - p. 65-86
Copies:  BB WiWi: 11a vwl 072.2 spo/213
 
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