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Alarcón de Amo, María del Carmen
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1

Adopción de redes sociales virtuales: ampliación del modelo..:

Lorenzo Romero, Carlota ; Alarcón de Amo, María del Carmen ; Gómez Borja, Miguel Ángel
Cuadernos de Economía y Dirección de la Empresa.  14 (2011)  3 - p. 194-205 , 2011
Link: https://doi.org/10.1016/..
 
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2

Consumers' Environmental Sustainability Perceptions on Thei..:

, In: Celebrating the Past and Future of Marketing and Discovery with Social Impact; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Erdogan, Gözde ; Andreu, Joan Llonch ; Amo, Maria del Carmen Alarcon del - p. 55-56 , 2022
Link: https://doi.org/10.1007/..
 
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3

Private label and manufacturer brand choice in a new compet..:

Cuneo, Andres ; Milberg, Sandra J. ; Alarcon-del-Amo, Maria del Carmen.
European Management Journal.  37 (2019)  1 - p. 117-128 , 2019
Link: https://doi.org/10.1016/..
 
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4

Unveiling the dynamics of exporting firms: How social media..:

Alarcón-del-Amo, María-del-Carmen ; Rialp, Alex ; Rialp, Josep.
International Business Review.  , 2024
Link: https://doi.org/10.1016/..
 
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5

Prosumers and sustainable development: An international ass..:

Filho, Walter Leal ; Trevisan, Laís Viera ; Salvia, Amanda Lange...
Sustainable Futures.  7 (2024)  - p. 100158 , 2024
Link: https://doi.org/10.1016/..
 
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6

The Contribution of Universities Towards Education for Sust.. 

World Sustainability Series
Leal Filho, Walter ; Dibbern, Thais ; de Maya, Salvador Ruiz.. - 1st ed. 2024 . , 2024
Link: https://doi.org/10.1007/..
 
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7

Variation of Customer Performance Influence on IMC Outcomes..:

, In: Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs; Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen - p. 349-350 , 2023
Link: https://doi.org/10.1007/..
 
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8

A latent approach in the fashion retailing context: segment..:

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; Frasquet-Deltoro, Marta
Fashion and Textiles.  10 (2023)  1 - p. , 2023
Link: https://doi.org/10.1186/..
 
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9

Heterogeneous attitudes and behaviors in relation to partic..:

Alarcón-del-Amo, María-del-Carmen ; Lorenzo-Romero, Carlota ; Crespo-Jareño, José-Alberto
Heliyon.  9 (2023)  7 - p. e17930 , 2023
Link: https://doi.org/10.1016/..
 
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10

Adopción de las redes sociales virtuales: un enfoque transc..:

Alarcón del Amo, María del Carmen
https://www.educacion.gob.es/teseo/mostrarRef.do?ref=935175.  , 2023
Link: http://hdl.handle.net/10..
 
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11

Speed of Use of Social Media as an Antecedent of Speed of B..:

, In: Research Anthology on Social Media Advertising and Building Consumer Relationships,
Rialp-Criado, Josep ; Alarcón-del-Amo, María-del-Carmen ; Rialp, Alex - p. 816-844 , 2022
Link: https://doi.org/10.4018/..
 
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12

A latent approach in the fashion retailing context: Segment..:

Alarcón Del amo, María del carmen ; Frasquet Deltoro, Marta ; Lorenzo Romero, Carlota María
Lorenzo-Romero, C., Alarcón-del-Amo, M. D. C., & Frasquet-Deltoro, M. (2023). A latent approach in the fashion retailing context: segmenting co-creator users. Fashion and Textiles, 10(1), 11. https://doi.org/10.1186/s40691-022-00323-7.  , 2022
Link: http://hdl.handle.net/10..
 
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13

Open Collaboration Strategy of International Retailers: An ..:

Lorenzo-Romero, Carlota ; Alarcón-del-Amo, María-del-Carmen ; del-Pozo-Ruiz, Leticia
Journal of theoretical and applied electronic commerce research.  16 (2021)  2 - p. 22-44 , 2021
Link: https://doi.org/10.4067/..
 
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14

The impact of customer performance on IMC outcomes: firm si..:

Butkouskaya, Vera ; Llonch-Andreu, Joan ; Alarcón-del-Amo, María-del-Carmen
Journal of Economics, Finance and Administrative Science.  26 (2021)  52 - p. 358-375 , 2021
Link: https://doi.org/10.1108/..
 
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15

An explanatory model of the ecotourists behaviour: Manageme..:

Alarcón Del amo, María del carmen ; Crespo Jareño, José alberto ; Lorenzo Romero, Carlota María
Economics & Management. 2021, 24 (3), 224-238.  , 2021
Link: http://hdl.handle.net/10..
 
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