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Albers, Sönke
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1

Exclusivity strategies for digital products across digital ..:

Seifert, Rouven ; Otten, Cord ; Clement, Michel..
Journal of the Academy of Marketing Science.  51 (2022)  2 - p. 245-265 , 2022
Link: https://doi.org/10.1007/..
 
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2

Consequences of platforms' remuneration models for digital ..:

Meyn, Janek ; Kandziora, Michael ; Albers, Sönke.
Journal of the Academy of Marketing Science.  51 (2022)  1 - p. 114-131 , 2022
Link: https://doi.org/10.1007/..
 
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3

The impact of the Internet on B2B sales force size and stru..:

, In: Handbook of Business-to-Business Marketing,
K. Mantrala, Murali ; Albers, Sönke - p. 493-514 , 2022
Link: https://doi.org/10.4337/..
 
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4

The impact of value-related crises on price and product-per..:

Kübler, Raoul V. ; Langmaack, Michael ; Albers, Sönke.
Journal of the Academy of Marketing Science.  48 (2019)  4 - p. 776-794 , 2019
Link: https://doi.org/10.1007/..
 
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5

Dynamic optimization for marketing budget allocation at Bay..:

, In: Handbook of Marketing Analytics,
Fischer, Marc ; Albers, Sönke , 2018
Link: https://doi.org/10.4337/..
 
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6

Sales Forecasting of New Entertainment Media Products:

Hofmann-Stölting, Christina ; Clement, Michel ; Wu, Steven.
Journal of Media Economics.  30 (2017)  3 - p. 143-171 , 2017
Link: https://doi.org/10.1080/..
 
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7

A Meta-Analysis of Marketing Communication Carryover Effect:

Köhler, Christine ; Mantrala, Murali K. ; Albers, Sönke.
Journal of Marketing Research.  54 (2017)  6 - p. 990-1008 , 2017
Link: https://doi.org/10.1509/..
 
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8

A Meta-Analysis of Marketing Communication Carryover Effect:

KÖHLER, CHRISTINE ; MANTRALA, MURALI K. ; ALBERS, SÖNKE.
Journal of Marketing Research.  54 (2017)  6 - p. 990-1008 , 2017
Link: https://www.jstor.org/st..
 
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9

The limits of analyzing service quality data in public tran..:

Becker, Jan U. ; Albers, Sönke
Transportation.  43 (2015)  5 - p. 823-842 , 2015
Link: https://doi.org/10.1007/..
 
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10

Trends in optimization models of sales force management:

Albers, Sönke ; Raman, Kalyan ; Lee, Nick
The Journal of Personal Selling and Sales Management.  35 (2015)  4 - p. 275-291 , 2015
Link: https://www.jstor.org/st..
 
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11

Trends in optimization models of sales force management:

Albers, Sönke ; Raman, Kalyan ; Lee, Nick
Journal of Personal Selling & Sales Management.  35 (2015)  4 - p. 275-291 , 2015
Link: https://doi.org/10.1080/..
 
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12

Vertriebsmanagement 

Organisation - Planung - Controlling - Support  Springer eBook Collection
Albers, Sönke ; Krafft, Manfred - 1st ed. 2013. . , 2013
Link: https://doi.org/10.1007/..

Copies: Zentrale; TB BHV; TB Technik; BB WiWi;
 
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13

Editorial:

Albers, Sönke ; Weißenberger, Barbara E.
Business Research.  6 (2013)  2 - p. 124-124 , 2013
Link: https://doi.org/10.1007/..
 
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14

Preventing unethical publication behavior of quantitative e..:

Albers, Sönke
Journal of Business Economics.  84 (2013)  9 - p. 1151-1165 , 2013
Link: https://doi.org/10.1007/..
 
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15

The Impact of the Internet on B2B Sales Force Size and Stru..:

, In: Handbook of Business-to-Business Marketing,
Mantrala, Murali K. ; Albers, Sönke , 2012
Link: https://doi.org/10.4337/..
 
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