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Almeida, Marcos Inácio Severo de
52
results:
Search for persons
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Online (52)
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Articles (Online) (18)
OpenAccess-fulltext (34)
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english (32)
portuguese (14)
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?
1
De que forma os preços variam em sites de comparação? influ..:
Costa Oliveira, Ananias
;
Almeida, Marcos Inácio Severo de
;
Isabella, Giuliana
ReMark - Revista Brasileira de Marketing. 23 (2024) 2 - p. 516-579 , 2024
Link:
https://doi.org/10.5585/..
?
2
A relação entre as políticas de gênero e a criação de empre..:
Teixeira, Daiane Martins
;
Borges Júnior, Cândido Vieira
;
Almeida, Marcos Inácio Severo de
REGEPE Entrepreneurship and Small Business Journal. , 2023
Link:
https://doi.org/10.14211..
?
3
The relationship between gender policies and the creation o..:
Teixeira, Daiane Martins
;
Borges Júnior, Cândido Vieira
;
Almeida, Marcos Inácio Severo de
.
REGEPE Entrepreneurship and Small Business Journal. , 2023
Link:
https://doi.org/10.14211..
?
4
ThinkBox: One-way road: the impact of artificial intelligen..:
Isabella, Giuliana
;
Almeida, Marcos Inácio Severo de
;
Mazzon, Jose Afonso
RAUSP Management Journal. 58 (2023) 3 - p. 249-255 , 2023
Link:
https://doi.org/10.1108/..
?
5
Grasping Marketing and Consumer Behavior in the Digital Env..:
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
;
Zanette, Maria Carolina
Revista de Administração Contemporânea. 27 (2023) 4 - p. , 2023
Link:
https://doi.org/10.1590/..
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6
Customer relational benefit: A second‐order meta‐analysis a..:
Vieira, Valter Afonso
;
Araujo, Clécio Falcão
;
de Almeida, Marcos Inácio Severo
International Journal of Consumer Studies. 48 (2023) 1 - p. , 2023
Link:
https://doi.org/10.1111/..
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7
How cashback strategies yield financial benefits for retail..:
Afonso Vieira, Valter
;
Agnihotri, Raj
;
de Almeida, Marcos Inácio Severo
.
Journal of Business Research. 141 (2022) - p. 200-212 , 2022
Link:
https://doi.org/10.1016/..
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8
Amplifying retailers' sales with a hub's owned and earned s..:
Vieira, Valter Afonso
;
de Almeida, Marcos Inácio Severo
;
Schreiner, Thomas Frank
Industrial Marketing Management. 101 (2022) - p. 165-175 , 2022
Link:
https://doi.org/10.1016/..
?
9
Forms of capital, innovation capability and innovation in n..:
Pagotto, Daniel do Prado
;
Borges Junior, Candido Vieira
;
Almeida, Marcos Inácio Severo de
.
REGEPE - Revista de Empreendedorismo e Gestão de Pequenas Empresas. , 2022
Link:
https://doi.org/10.14211..
?
10
How marketing balances the battle between premium and regul..:
Almeida, Marcos Inácio Severo de
;
Porto, Rafael Barreiros
;
Coelho, Ricardo Limongi França
International Journal of Emerging Markets. 15 (2020) 6 - p. 1265-1286 , 2020
Link:
https://doi.org/10.1108/..
?
11
Preditores da correspondência intenção-compra e dos níveis ..:
Almeida, Marcos Inácio Severo de
;
Coelho, Ricardo Limongi França
;
Porto, Rafael Barreiros
.
Revista Brasileira de Marketing. 19 (2020) 4 - p. 738-761 , 2020
Link:
https://doi.org/10.5585/..
?
12
Sales-based Brand Equity as a Performance Driver in 'The Co..:
Almeida, Marcos Inácio Severo de
;
Coelho, Ricardo Limongi França
;
Oliveira, Denise Santos de
..
Revista de Administração Contemporânea. 24 (2020) 2 - p. 134-150 , 2020
Link:
https://doi.org/10.1590/..
?
13
In pursuit of an effective B2B digital marketing strategy i..:
Vieira, Valter Afonso
;
de Almeida, Marcos Inácio Severo
;
Agnihotri, Raj
..
Journal of the Academy of Marketing Science. 47 (2019) 6 - p. 1085-1108 , 2019
Link:
https://doi.org/10.1007/..
?
14
Does social media matter for post typology? Impact of post ..:
Coelho, Ricardo Limongi França
;
Oliveira, Denise Santos de
;
Almeida, Marcos Inácio Severo de
Online Information Review. 40 (2016) 4 - p. 458-471 , 2016
Link:
https://doi.org/10.1108/..
?
15
Optimising digital marketing and social media strategy: fro..:
Vieira, Valter Afonso
;
Severo de Almeida, Marcos Inácio
;
Gabler, Colin B.
...
Journal of Marketing Management. 38 (2021) 7-8 - p. 709-739 , 2021
Link:
https://doi.org/10.1080/..
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