E-LIB Suche - Ergebnisse für: Amélia Brandão

1

Brand Management and Metaverse: A Data Mining Exploratory A..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Ferreira, Rui Pedro ; Brandão, Amélia ; Veloso, Bruno - p. 461-476 , 2024

Link: https://doi.org/10.1007/..

2

The Role of Sociodemographic Characteristics on the Journey..:

, In: Advances in Tourism, Technology and Systems; Smart Innovation, Systems and Technologies,

Santos, Bárbara ; Carvalho, Margarida ; Emer, Paula... - p. 385-394 , 2024

Link: https://doi.org/10.1007/..

3

Negative Impacts of Human-AI Interaction in Brands: A Data ..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Snatos, Ricardo ; Brandão, Amélia ; Veloso, Bruno. - p. 121-136 , 2024

Link: https://doi.org/10.1007/..

4

Sustainable Tourism e-Communication Impact on Tourism Behav..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Azevedo, Catarina ; Roxo, Mafalda Teles ; Brandão, Amélia - p. 559-581 , 2023

Link: https://doi.org/10.1007/..

5

The Impact of Patient Experience on Loyalty in the Context ..:

Brandão, Amélia ; Ribeiro, Liliana
Journal of Patient Experience. 10 (2023) - p. 237437352311604 , 2023

Link: https://doi.org/10.1177/..

6

The mediating role of perceived brand authenticity between ..:

Rodrigues, Clarinda ; Brandão, Amélia ; Billore, Soniya.
Journal of Brand Management. 31 (2023) 3 - p. 293-309 , 2023

Link: https://doi.org/10.1057/..

7

Please tell me how sustainable you are, and I'll tell you h..:

Brandão, Amélia ; Magalhães, Francisca
Cogent Business & Management. 10 (2023) 3 - p. , 2023

Link: https://doi.org/10.1080/..

8

Customer experience in services luxury and its consequences..:

Brandão, Amélia ; Fernandes, Sara Dias ; Rodrigues, Paula
ReMark - Revista Brasileira de Marketing. 22 (2023) 3 - p. 944-1001 , 2023

Link: https://doi.org/10.5585/..

9

Organizational Communication: How to Engage Internal Commun..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Madeira, Helena ; Brandão, Amélia ; Remondes, Jorge - p. 257-282 , 2023

Link: https://doi.org/10.1007/..

10

Content marketing research: A review and research agenda:

Bubphapant, Jitpisut ; Brandão, Amélia
International Journal of Consumer Studies. 48 (2023) 1 - p. , 2023

Link: https://doi.org/10.1111/..

11

You ruined our love story, but I just cannot hate you—A mod..:

Brandão, Amélia ; Ribeiro, Bruno ; Gadekar, Mahesh
International Journal of Consumer Studies. 47 (2022) 3 - p. 1126-1138 , 2022

Link: https://doi.org/10.1111/..

12

Does Sustainable Consumption Behaviour Influence Luxury Ser..:

Brandão, Amélia ; Cupertino de Miranda, Carmo
Sustainability. 14 (2022) 13 - p. 7906 , 2022

Link: https://doi.org/10.3390/..

13

Joining the Anti-Brand Communities on the Internet: Who and..:

Brandão, Amélia ; Popoli, Paolo ; Passos Tomás, Inês
Scientific Annals of Economics and Business. 69 (2022) 1 - p. 1-27 , 2022

Link: https://doi.org/10.47743..

14

O VALOR DA MARCA DAS EQUIPES ESPORTIVAS PROFISSIONAIS NA PE..:

Miranda, Yves ; Barros Filho, Marcos Antonio ; Pedroso, Carlos Augusto Mulatinho de Queiroz...
Movimento. , 2021

Link: https://doi.org/10.22456..

15

A dynamic approach to brand portfolio audit and brand archi..:

Brandão, Amélia ; Sousa, Jose Carlos C. ; Rodrigues, Clarinda
European Business Review. 32 (2020) 2 - p. 181-210 , 2020

Link: https://doi.org/10.1108/..