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Amir Zaib Abbasi
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1

Impact of firm/customer innovativeness and identification o..:

Ghali, Zohra ; Rather, Raouf Ahmad ; Abumalloh, Rabab Ali...
Technology in Society.  78 (2024)  - p. 102639 , 2024
Link: https://doi.org/10.1016/..
 
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2

The effect of consumer-perceived COVID-19 ad value on healt..:

Rafeh, Mir Abdur ; Abbasi, Amir Zaib ; Hollebeek, Linda D...
Health Marketing Quarterly.  , 2024
Link: https://doi.org/10.1080/..
 
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3

Customer engagement in Saudi food delivery apps through soc..:

Abbasi, Amir Zaib ; Qummar, Hamza ; Bashir, Shahid..
Journal of Retailing and Consumer Services.  81 (2024)  - p. 104001 , 2024
Link: https://doi.org/10.1016/..
 
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4

Do Customers Foster Engagement Through Social Media Interac..:

Rather, Raouf Ahmad ; Rehman, Shakeel Ul ; Parrey, Shakir Hussain..
Journal of Quality Assurance in Hospitality & Tourism.  , 2024
Link: https://doi.org/10.1080/..
 
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5

Asymmetric and symmetric approaches to the extension of UTA..:

Anwar, Waseem ; Abbasi, Amir Zaib ; Albashrawi, Mousa..
Journal of Financial Services Marketing.  , 2024
Link: https://doi.org/10.1057/..
 
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6

Exploring the Impact of Gamified Experiences on User Engage..:

Rehman, Umair ; Abbasi, Amir Zaib ; Ting, Ding Hooi..
IEEE Transactions on Engineering Management.  71 (2024)  - p. 3613-3628 , 2024
Link: https://doi.org/10.1109/..
 
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7

Employee motivations in shaping customer value co-creation ..:

Amin, Muhammad ; Khan, Imran ; Shamim, Amjad...
Journal of Retailing and Consumer Services.  79 (2024)  - p. 103819 , 2024
Link: https://doi.org/10.1016/..
 
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8

Engagement and consumption behavior of eSports gamers:

Abbasi, Amir Zaib ; Asif, Muhammad ; Shamim, Amjad..
Spanish Journal of Marketing - ESIC.  27 (2023)  2 - p. 261-282 , 2023
Link: https://doi.org/10.1108/..
 
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9

Exploring the determinants affecting the usage of blockchai..:

Mansoor, Muhammad ; Abbasi, Amir Zaib ; Abbasi, Ghazanfar Ali..
Behaviour & Information Technology.  , 2023
Link: https://doi.org/10.1080/..
 
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10

Do online peer reviews stimulate diners' continued log-in b..:

Shah, Adnan Muhammad ; Abbasi, Amir Zaib ; Yan, Xiangbin
Journal of Retailing and Consumer Services.  72 (2023)  - p. 103234 , 2023
Link: https://doi.org/10.1016/..
 
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11

Esports as playful consumption experiences: Examining the a..:

Zaib Abbasi, Amir ; Alqahtani, Nasser ; Tsiotsou, Rodoula H...
Telematics and Informatics.  77 (2023)  - p. 101937 , 2023
Link: https://doi.org/10.1016/..
 
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12

Investigating the impact of social media images' value, con..:

Abbasi, Amir Zaib ; Tsiotsou, Rodoula H. ; Hussain, Khalil..
Journal of Retailing and Consumer Services.  71 (2023)  - p. 103231 , 2023
Link: https://doi.org/10.1016/..
 
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13

Gamers' subjective Well-Being: the role of Peripheral and C..:

Abbasi, Amir Zaib ; Khan, Muhammad Khalil ; Naeem, Faria...
Current Psychology.  42 (2023)  36 - p. 32230-32243 , 2023
Link: https://doi.org/10.1007/..
 
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14

SDL/ELM-informed brand co-creation and engagement during th..:

Rather, Raouf Ahmad ; Bozkurt, Sıddık ; Khan, Imran...
Journal of Strategic Marketing.  32 (2023)  3 - p. 266-288 , 2023
Link: https://doi.org/10.1080/..
 
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15

Comparing Hedonic Consumption Experiences Between MOBA Game..:

, In: Lecture Notes in Computer Science; HCI in Games,
Abbasi, Amir Zaib ; Hlavacs, Helmut ; Rehman, Umair - p. 117-124 , 2023
Link: https://doi.org/10.1007/..
 
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