E-LIB Suche - Ergebnisse für: Anaya-Sánchez, Rafael

1

Understanding destination brand experience through data min..:

Calderón-Fajardo, Víctor ; Anaya-Sánchez, Rafael ; Molinillo, Sebastian
Journal of Destination Marketing & Management. 31 (2024) - p. 100862 , 2024

Link: https://doi.org/10.1016/..

2

Brand personality: Current insights and future research dir..:

Calderón-Fajardo, Víctor ; Molinillo, Sebastian ; Anaya-Sánchez, Rafael.
Journal of Business Research. 166 (2023) - p. 114062 , 2023

Link: https://doi.org/10.1016/..

3

Exploring the antecedents of customers' willingness to use ..:

Molinillo, Sebastian ; Rejón-Guardia, Francisco ; Anaya-Sánchez, Rafael
Service Business. 17 (2022) 1 - p. 167-193 , 2022

Link: https://doi.org/10.1007/..

4

The customer retail app experience: Implications for custom..:

Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services. 65 (2022) - p. 102842 , 2022

Link: https://doi.org/10.1016/..

5

Social commerce website design, perceived value and loyalty..:

Molinillo, Sebastian ; Aguilar-Illescas, Rocío ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services. 63 (2021) - p. 102404 , 2021

Link: https://doi.org/10.1016/..

6

The Role of Online Brand Community Engagement on the Consum..:

Martínez-López, Francisco J. ; Aguilar-Illescas, Rocío ; Molinillo, Sebastián...
Sustainability. 13 (2021) 7 - p. 3679 , 2021

Link: https://doi.org/10.3390/..

7

Why rideshare?

, In: Sharing economy and the impact of collaborative consumption / Iviane Ramos de Luna (Open University of Catalonia, Spain), Àngels Fitó-Bertran (Open University of Catalonia, Spain), Josep Lladós-Masllorens (Open University of Catalonia, Spain), Francisco Liébana-Cabanillas (University of Granada, Spain)

an analysis of factors influencing intention to use

Anaya-Sánchez, Rafael ; Aguilar-Illescas, Rocío ; Nasiff-Seiffert, Milagros.. (2020) - p. 185-203

Copies: Zentrale:E02 a vwl 136/405

8

The impact of affective and cognitive app experiences on lo..:

Molinillo, Sebastian ; Navarro-García, Antonio ; Anaya-Sánchez, Rafael.
Journal of Retailing and Consumer Services. 54 (2020) - p. 101948 , 2020

Link: https://doi.org/10.1016/..

9

Analyzing the effect of social support and community factor..:

Molinillo, Sebastian ; Anaya-Sánchez, Rafael ; Liébana-Cabanillas, Francisco
Computers in Human Behavior. 108 (2020) - p. 105980 , 2020

Link: https://doi.org/10.1016/..

10

Behind influencer marketing: key marketing decisions and th..:

Martínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Fernández Giordano, Marisel.
Journal of Marketing Management. 36 (2020) 7-8 - p. 579-607 , 2020

Link: https://doi.org/10.1080/..

11

Influencer marketing: brand control, commercial orientation..:

Martínez-López, Francisco J. ; Anaya-Sánchez, Rafael ; Esteban-Millat, Irene...
Journal of Marketing Management. 36 (2020) 17-18 - p. 1805-1831 , 2020

Link: https://doi.org/10.1080/..

12

Promote or Perish? A brief note on academic social networki..:

D'Alessandro, Steven ; Miles, Morgan ; Martínez-López, Francisco J....
Journal of Marketing Management. 36 (2019) 5-6 - p. 405-411 , 2019

Link: https://doi.org/10.1080/..

13

Smart city communication via social media: Analysing reside..:

Molinillo, Sebastian ; Anaya-Sánchez, Rafael ; Morrison, Alastair M..
Cities. 94 (2019) - p. 247-255 , 2019

Link: https://doi.org/10.1016/..

14

Improving travellers' trust in restaurant review sites:

Anaya-Sánchez, Rafael ; Molinillo, Sebastian ; Aguilar-Illescas, Rocío.
Tourism Review. 74 (2019) 4 - p. 830-840 , 2019

Link: https://doi.org/10.1108/..

15

A Social Commerce Intention Model for Traditional E-Commerc..:

Molinillo, Sebastian ; Liébana-Cabanillas, Francisco ; Anaya-Sánchez, Rafael
Journal of theoretical and applied electronic commerce research. 13 (2018) 2 - p. 80-93 , 2018

Link: https://doi.org/10.4067/..