E-LIB Suche - Ergebnisse für: Ang, Swee Hoon

1

Assessing the Imagination Scale's Nomological Validity: Eff..:

Dewi, Ike Janita ; Ang, Swee Hoon
Gadjah Mada International Journal of Business. 22 (2020) 2 - p. 118 , 2020

Link: https://doi.org/10.22146..

2

What is Consumer Well-Being to Asians?:

Leong, Siew Meng ; Ang, Swee Hoon ; Cote, Joseph A...
Social Indicators Research. 126 (2016) 2 - p. 777-793 , 2016

Link: https://www.jstor.org/st..

3

In Pursuit of Happiness: Effects of Mental Subtraction and ..:

Ang, Swee Hoon ; Lim, Elison Ai Ching ; Leong, Siew Meng.
Social Indicators Research. 122 (2015) 1 - p. 87-103 , 2015

Link: http://www.jstor.org/sta..

4

What is Consumer Well-Being to Asians?:

Leong, Siew Meng ; Ang, Swee Hoon ; Cote, Joseph A...
Social Indicators Research. 126 (2015) 2 - p. 777-793 , 2015

Link: https://doi.org/10.1007/..

5

The Effects of Superstition on Choice and Latency:

Ang, Swee Hoon ; Lai, Wai Kit ; Leong, Siew Meng
Psychology & Marketing. 31 (2014) 12 - p. 1074-1083 , 2014

Link: https://doi.org/10.1002/..

6

In Pursuit of Happiness: Effects of Mental Subtraction and ..:

Ang, Swee Hoon ; Lim, Elison Ai Ching ; Leong, Siew Meng.
Social Indicators Research. 122 (2014) 1 - p. 87-103 , 2014

Link: https://doi.org/10.1007/..

7

Necessary but not sufficient: Beyond novelty in advertising..:

Ang, Swee Hoon ; Leong, Siew Meng ; Lee, Yih Hwai.
Journal of Marketing Communications. 20 (2012) 3 - p. 214-230 , 2012

Link: https://doi.org/10.1080/..

8

Processing idioms in advertising discourse: Effects of fami..:

Lim, Elison Ai Ching ; Ang, Swee Hoon ; Lee, Yih Hwai.
Journal of Pragmatics. 41 (2009) 9 - p. 1778-1793 , 2009

Link: https://doi.org/10.1016/..

9

Understanding Consumer Animosity in an International Crisis..:

Leong, Siew Meng ; Cote, Joseph A. ; Ang, Swee Hoon...
Journal of International Business Studies. 39 (2008) 6 - p. 996-1009 , 2008

Link: https://www.jstor.org/st..

10

Understanding consumer animosity in an international crisis..:

Leong, Siew Meng ; Cote, Joseph A ; Ang, Swee Hoon...
Journal of International Business Studies. 39 (2008) 6 - p. 996-1009 , 2008

Link: https://doi.org/10.1057/..

11

Hedonic vs. utilitarian consumption: A cross-cultural persp..:

Lim, Elison Ai Ching ; Ang, Swee Hoon
Journal of Business Research. 61 (2008) 3 - p. 225-232 , 2008

Link: https://doi.org/10.1016/..

12

The ad creativity cube: conceptualization and initial valid..:

Ang, Swee Hoon ; Lee, Yih Hwai ; Leong, Siew Meng
Journal of the Academy of Marketing Science. 35 (2007) 2 - p. 220-232 , 2007

Link: https://doi.org/10.1007/..

13

The Influence of Metaphors and Product Type on Brand Person..:

Ang, Swee Hoon ; Lim, Elison Ai Ching
Journal of Advertising. 35 (2006) 2 - p. 39-53 , 2006

Link: https://www.jstor.org/st..

14

The Influence of Metaphors and Product Type on Brand Person..:

Ang, Swee Hoon ; Lim, Elison Ai Ching
Journal of Advertising. 35 (2006) 2 - p. 39-53 , 2006

Link: https://doi.org/10.1080/..

15

Interference of Picture and Brand Name in a Multiple Linkag..:

Lee, Yih Hwai ; Ang, Swee Hoon
Marketing Letters. 14 (2003) 4 - p. 273-288 , 2003

Link: https://doi.org/10.1023/..