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Handbook of Research on Identity Theory in Marketing ,
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Associations matter: revisiting the threat typology model:
, In:
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The Routledge companion to identity and consumption / ed. by A. Ayalla Ruvio and Russell W. Belk
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When does identity salience prime approach and avoidance?
, In:a balance-congruity model
Copies:
BB WiWi: 11a bwl 402.6/735