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Research technology management / publ. by Industrial Research Institute
1
The benefits and challenges of collaborating with user comm..:
, In:Copies: Zentrale;
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The Routledge companion to identity and consumption / ed. by A. Ayalla Ruvio and Russell W. Belk
2
Self-extension, brand community, and user innovation:
, In:Copies:
BB WiWi: 11a bwl 402.6/735
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MIT sloan management review / publ. quarterly by the Massachussetts Institute of Technology at the MIT Sloan School of Management
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Collaborating with customer communities
, In:lessons from the Lego Group
Copies:
Zentrale: z bwl 037/294; Zentrale:Magazin Zs fc 7294
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Research Handbook on Brand Co-Creation ,
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Prolonging the shared project value of surplus co-creation:
, In:
1-8