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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
8
Assessing Strategic Customer Behavior under Bounded Rationa..:
, In:
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Journal of marketing research / American Marketing Association
10
Tipping the scale
, In:the role of discriminability in conjoint analysis
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085
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Journal of marketing research / American Marketing Association
15
Private label imitation of a national brand
, In:implications for consumer choice and law
Copies:
Zentrale: z bwl 419 jc/085; Zentrale:Magazin Zs fb 4085