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Marketing
8
When brand representatives act as sales associates
, In:mechanisms and effects of native selling and its disclosure
Copies: Zentrale;
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Handbook of brand relationships / Deborah J. MacInnis, C. Whan Park, and Joseph R. Priester, eds.
15
Why on earth do consumers have relationships with marketers
, In:toward understanding the functions of brand relationships
Copies:
Zentrale:E02 a bwl 485/804