E-LIB Suche - Ergebnisse für: Baack, Daniel W.

1

How the credibility of places affects the processing of adv..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of Business Research. 168 (2023) - p. 114238 , 2023

Link: https://doi.org/10.1016/..

2

The Invisible Racialized Minority Entrepreneur: Using White..:

Garcia, Rosanna ; Baack, Daniel W.
Journal of Business Ethics. 188 (2022) 3 - p. 397-418 , 2022

Link: https://doi.org/10.1007/..

3

International marketing:

Baack, Daniel W. ; Czarnecka, Barbara ; Baack, Donald - 2nd edition . , 2019

Copies: BB WiWi: 11a bwl 419.5/596(2)

4

An Exploration of Advertorials Used to Attract Foreign Dire..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of Current Issues & Research in Advertising. 41 (2019) 1 - p. 36-53 , 2019

Link: https://doi.org/10.1080/..

5

Advertising to businesses: Does creativity matter?:

Baack, Daniel W. ; Wilson, Rick T. ; van Dessel, Maria M..
Industrial Marketing Management. 55 (2016) - p. 169-177 , 2016

Link: https://doi.org/10.1016/..

6

Confirmation bias in individual-level perceptions of psychi..:

Baack, Daniel W ; Dow, Douglas ; Parente, Ronaldo.
Journal of International Business Studies. 46 (2015) 8 - p. 938-959 , 2015

Link: https://doi.org/10.1057/..

7

Creativity, attention and the memory for brands: an outdoor..:

Wilson, Rick T. ; Baack, Daniel W. ; Till, Brian D.
International Journal of Advertising. 34 (2015) 2 - p. 232-261 , 2015

Link: https://doi.org/10.1080/..

8

Confirmation bias in individual-level perceptions of psychi..:

Baack, Daniel W. ; Dow, Douglas ; Parente, Ronaldo.
Journal of International Business Studies. 46 (2015) 8 - p. 938-959 , 2015

Link: https://www.jstor.org/st..

9

Meaning or Sound? The Effects of Brand Name Fluency on Bran..:

Lee, Sangwon ; Baack, Daniel W.
Journal of Promotion Management. 20 (2014) 5 - p. 521-536 , 2014

Link: https://doi.org/10.1080/..

10

International marketing:

Baack, Daniel W. ; Harris, Eric G. ; Baack, Donald , 2013

Copies: Zentrale:Magazin 02.w.3079

11

Who Benefits from Multiple Brand Celebrity Endorsements? An..:

Chen, Arthur Cheng-Hsui ; Chang, Rita Ya-Hui ; Besherat, Ali.
Psychology & Marketing. 30 (2013) 10 - p. 850-860 , 2013

Link: https://doi.org/10.1002/..

12

Culturally Customizing Websites for Immigrant Communities i..:

Baack, Daniel W. ; Singh, Nitish ; Baack, Donald
Journal of Promotion Management. 19 (2013) 1 - p. 38-53 , 2013

Link: https://doi.org/10.1080/..

13

Attracting Foreign Direct Investment: Applying Dunning's Lo..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of International Marketing. 20 (2012) 2 - p. 96-115 , 2012

Link: https://www.jstor.org/st..

14

Attracting Foreign Direct Investment: Applying Dunning's Lo..:

Wilson, Rick T. ; Baack, Daniel W.
Journal of International Marketing. 20 (2012) 2 - p. 96-115 , 2012

Link: https://doi.org/10.1509/..

15

The effect of supply chain integration, modular production,..:

Parente, Ronaldo C. ; Baack, Daniel W. ; Hahn, Eugene D.
Journal of International Management. 17 (2011) 4 - p. 278-290 , 2011

Link: https://doi.org/10.1016/..