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Baber, Ruturaj
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1

Consumer ethnocentrism: What we learned and what we need to..:

Baber, Ruturaj ; Sankpal, Shilpa ; Baber, Prerana.
Cogent Business & Management.  11 (2024)  1 - p. , 2024
Link: https://doi.org/10.1080/..
 
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2

Examining the moderating role of online celebrity trustwort..:

Baber, Ruturaj ; Baber, Prerana ; Narula, Sumit
International Journal of Information Management Data Insights.  4 (2024)  2 - p. 100239 , 2024
Link: https://doi.org/10.1016/..
 
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3

Beyond the first bite: understanding how online experience ..:

Upadhyay, Yogesh ; Baber, Ruturaj ; Paul, Justin..
Electronic Commerce Research.  24 (2024)  2 - p. 799-823 , 2024
Link: https://doi.org/10.1007/..
 
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4

Assessing global perceptions of India: Policy implications ..:

Kaurav, Rahul Pratap Singh ; Kainthola, Snigdha ; Baber, Ruturaj.
Turyzm/Tourism.  34 (2024)  1 - p. 57-66 , 2024
Link: https://doi.org/10.18778..
 
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5

Power and Politics: A Case of Hotel Amada:

Baber, Ruturaj ; Baber, Prerana ; Sanyal, Alka
FIIB Business Review.  12 (2023)  3 - p. 238-242 , 2023
Link: https://doi.org/10.1177/..
 
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6

Three Decades of Consumer Ethnocentrism Research: A Bibliom..:

Baber, Ruturaj ; Upadhyay, Yogesh ; Baber, Prerana.
Business Perspectives and Research.  11 (2022)  1 - p. 137-158 , 2022
Link: https://doi.org/10.1177/..
 
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7

Effect of online social media marketing efforts on customer..:

Upadhyay, Yogesh ; Paul, Justin ; Baber, Ruturaj
Journal of Consumer Behaviour.  21 (2022)  3 - p. 554-571 , 2022
Link: https://doi.org/10.1002/..
 
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8

Impact of individual market orientation on selling and cust..:

Baber, Ruturaj ; Kaurav, Rahul Pratap Singh ; Paul, Justin
Journal of Strategic Marketing.  28 (2018)  4 - p. 288-303 , 2018
Link: https://doi.org/10.1080/..
 
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9

Individuals' Motivation for Joining a Social Group: Examini..:

Baber, Ruturaj ; Upadhyay, Yogesh ; Kaurav, Rahul Pratap Singh
Asia-Pacific Journal of Management Research and Innovation.  13 (2017)  1-2 - p. 43-51 , 2017
Link: https://doi.org/10.1177/..
 
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10

Destination Performance: Importance of Redefining DMOs:

Kaurav, Rahul Pratap Singh ; Baber, Ruturaj ; Chowdhary, Nimit.
Asia-Pacific Journal of Innovation in Hospitality and Tourism (APJIHT).  4 (2015)  1 - p. , 2015
Link: https://doi.org/10.7603/..
 
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11

Exploring the Factors that Foster Green Brand Loyalty: The ..:

Uikey, Ashish, Ashish Ashok ; Baber, Ruturaj
info:eu-repo/semantics/altIdentifier/doi/10.31620/JCCC.09.23/13.  , 2023
Link: https://hal.science/hal-..
 
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