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1

A Good Signal: How Firms Can Utilize Country of Origin as a..:

Rahman, Rafid Ur ; Heinberg, Martin ; Banerjee, Sourindra.
Journal of International Marketing. 32 (2024) 3 - p. 43-64 , 2024

Link: https://doi.org/10.1177/..

2

Returns to Internationalization: Business Group-Affiliated ..:

Cho, Yunok ; Driffield, Nigel ; Banerjee, Sourindra.
Management International Review. 63 (2023) 4 - p. 603-639 , 2023

Link: https://doi.org/10.1007/..

3

How to conduct efficient and objective literature reviews u..:

Pugliese, Serena ; Giannetti, Verdiana ; Banerjee, Sourindra
Psychology & Marketing. 41 (2023) 2 - p. 427-441 , 2023

Link: https://doi.org/10.1002/..

4

Contract length and buyer satisfaction with the supplier in..:

Mukherjee, Sourjo ; Musarra, Giuseppe ; Banerjee, Sourindra
Industrial Marketing Management. 112 (2023) - p. 40-50 , 2023

Link: https://doi.org/10.1016/..

5

Biocultural innovation: Innovating at the intersection of t..:

Vassallo, Jarrod P. ; Banerjee, Sourindra ; Prabhu, Jaideep C.
Journal of Product Innovation Management. 40 (2023) 5 - p. 610-629 , 2023

Link: https://doi.org/10.1111/..

6

Design thinking and public sector innovation: The divergent..:

Vassallo, Jarrod P. ; Banerjee, Sourindra ; Zaman, Hasanuzzaman.
Research Policy. 52 (2023) 6 - p. 104768 , 2023

Link: https://doi.org/10.1016/..

7

Improvised Marketing Interventions in Social Media:

Borah, Abhishek ; Banerjee, Sourindra ; Lin, Yu-Ting..
Journal of Marketing. 84 (2020) 2 - p. 69-91 , 2020

Link: https://www.jstor.org/st..

8

Improvised Marketing Interventions in Social Media:

Borah, Abhishek ; Banerjee, Sourindra ; Lin, Yu-Ting..
Journal of Marketing. 84 (2020) 2 - p. 69-91 , 2020

Link: https://doi.org/10.1177/..

9

The Role of Hybrid Organizations in Scaling Social Innovati..:

Vassallo, Jarrod P. ; Prabhu, Jaideep C. ; Banerjee, Sourindra.
Journal of Product Innovation Management. 36 (2019) 6 - p. 744-763 , 2019

Link: https://doi.org/10.1111/..

10

International-market-information use across new-product-dev..:

Dubiel, Anna ; Banerjee, Sourindra ; Ernst, Holger.
International Marketing Review. 35 (2018) 5 - p. 760-784 , 2018

Link: https://doi.org/10.1108/..

11

Is it better to be both nice and nasty? Investigating the c..:

Micevski, Milena ; Kadic-Maglajlic, Selma ; Banerjee, Sourindra..
Journal of Business Research. 80 (2017) - p. 266-276 , 2017

Link: https://doi.org/10.1016/..

12

Anna Hazare: A Corruption Crusader and His Grassroots Wisdo:

Chowdhury, Rashedur ; Banerjee, Sourindra ; Nagarkoti, Deepak Singh
Journal of Management Inquiry. 26 (2016) 4 - p. 383-389 , 2016

Link: https://doi.org/10.1177/..

13

Indirect learning

, In: Journal of marketing / American Marketing Association

how emerging-market firms grow in developed markets

Banerjee, Sourindra. (2015) 1 - p. 10-28

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

14

Indirect Learning: How Emerging-Market Firms Grow in Develo..:

Banerjee, Sourindra ; Prabhu, Jaideep C. ; Chandy, Rajesh K.
Journal of Marketing. 79 (2015) 1 - p. 10-28 , 2015

Link: https://www.jstor.org/st..

15

Indirect Learning: How Emerging-Market Firms Grow in Develo..:

Banerjee, Sourindra ; Prabhu, Jaideep C. ; Chandy, Rajesh K.
Journal of Marketing. 79 (2015) 1 - p. 10-28 , 2015

Link: https://doi.org/10.1509/..

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