Banks, Seymour
34  results:
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1

La publicité, nerf de la communication:

Banks, Seymour
International Journal of Research in Marketing.  2 (1985)  4 - p. 297-298 , 1985
 
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2

Television as a Dependent Variable, for a Change:

Banks, Seymour ; Gupta, Rajinder
Journal of Consumer Research.  7 (1980)  3 - p. 327-330 , 1980
 
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3

Children's Television Viewing Behavior:

Banks, Seymour
Journal of Marketing.  44 (1980)  2 - p. 48-55 , 1980
 
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4

Television as a Dependent Variable, for a Change:

Banks, Seymour ; Gupta, Rajinder
Journal of Consumer Research.  7 (1980)  3 - p. 327 , 1980
 
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5

Trends affecting the implementation of advertising and prom..:

, In: Journal of marketing / American Marketing Association
Banks, Seymour. (1373)  1 - p. 19-28
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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7

The True Probability of Exposure:

Banks, Seymour
Journal of Marketing Research.  5 (1968)  2 - p. 222-223 , 1968
 
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8

Commentary on "Impact of government upon the market system":

, In: Journal of marketing / American Marketing Association
Banks, Seymour. (1967)  2 - p. 5-7
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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9

Marketing education and marketing personnel as research are..:

, In: Journal of marketing / American Marketing Association
Smith, Wendell R. ; Cooke, Blaine ; Banks, Seymour. (1967)  4 - p. 69-61
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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10

Commentary on "Marketing education and mrketing personnel a..:

, In: Journal of marketing / American Marketing Association
Banks, Seymour. (1967)  4,1 - p. 61-63
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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11

Impact of government upon the market system:

, In: Journal of marketing / American Marketing Association
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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14

Designing marketing research to increase validity:

, In: Journal of marketing / American Marketing Association
Banks, Seymour. (1964)  4 - p. 32-40
Copies:  Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922
 
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15

Designing Marketing Research to Increase Validity:

Banks, Seymour
Journal of Marketing.  28 (1964)  4 - p. 32-40 , 1964
 
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