E-LIB Suche - Ergebnisse für: Barta, Sergio

1

The dark side of the metaverse: The role of gamification in..:

Flavián, Carlos ; Ibáñez-Sánchez, Sergio ; Orús, Carlos.
International Journal of Information Management. 75 (2024) - p. 102726 , 2024

Link: https://doi.org/10.1016/..

2

Avatar creation in the metaverse: A focus on event expectat..:

Barta, Sergio ; Ibáñez-Sánchez, Sergio ; Orús, Carlos.
Computers in Human Behavior. 156 (2024) - p. 108192 , 2024

Link: https://doi.org/10.1016/..

3

Telepresence in live-stream shopping: An experimental study..:

Barta, Sergio ; Gurrea, Raquel ; Flavián, Carlos
Electronic Markets. 33 (2023) 1 - p. , 2023

Link: https://doi.org/10.1007/..

4

How implementing the UN sustainable development goals affec..:

Barta, Sergio ; Belanche, Daniel ; Flavián, Marta.
Journal of Environmental Management. 331 (2023) - p. 117325 , 2023

Link: https://doi.org/10.1016/..

5

Consequences of consumer regret with online shopping:

Barta, Sergio ; Gurrea, Raquel ; Flavián, Carlos
Journal of Retailing and Consumer Services. 73 (2023) - p. 103332 , 2023

Link: https://doi.org/10.1016/..

6

Integrating the Environmental, Social, and Economic SDGs in..:

, In: Social Marketing and Sustainable Development Goals (SDGs); Springer Business Cases,

Barta, Sergio ; Belanche, Daniel ; Flavián, Marta. - p. 133-151 , 2023

Link: https://doi.org/10.1007/..

7

The double side of flow in regret and product returns: Maxi..:

Barta, Sergio ; Gurrea, Raquel ; Flavián, Carlos
International Journal of Information Management. 71 (2023) - p. 102648 , 2023

Link: https://doi.org/10.1016/..

8

Using augmented reality to reduce cognitive dissonance and ..:

Barta, Sergio ; Gurrea, Raquel ; Flavián, Carlos
Computers in Human Behavior. 140 (2023) - p. 107564 , 2023

Link: https://doi.org/10.1016/..

9

Influencer marketing on TikTok: The effectiveness of humor ..:

Barta, Sergio ; Belanche, Daniel ; Fernández, Ana.
Journal of Retailing and Consumer Services. 70 (2023) - p. 103149 , 2023

Link: https://doi.org/10.1016/..

10

Metaverse marketing: How the metaverse will shape the futur..:

Dwivedi, Yogesh K. ; Hughes, Laurie ; Wang, Yichuan...
Psychology & Marketing. 40 (2022) 4 - p. 750-776 , 2022

Link: https://doi.org/10.1002/..

11

A View of Augmented Reality in the Beauty Industry from an ..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Barta, Sergio ; Gurrea, Raquel ; Flavián, Carlos - p. 575-583 , 2022

Link: https://doi.org/10.1007/..

12

Influencer Marketing: How Social Presence Affects Followers..:

, In: Marketing and Smart Technologies; Smart Innovation, Systems and Technologies,

Barta, Sergio ; Flavián, Marta ; Gurrea, Raquel - p. 467-478 , 2021

Link: https://doi.org/10.1007/..

13

Managing consumer experience and online flow: Differences i..:

Barta, Sergio ; Flavián, Carlos ; Gurrea, Raquel
Technology in Society. 64 (2021) - p. 101525 , 2021

Link: https://doi.org/10.1016/..

14

Metaverse marketing: How the metaverse will shape the futur..:

Dwivedi, Yogesh K ; Hughes, Laurie ; Wang, Yichuan...
http://athene-forschung.unibw.de/node?id=144263. , 2023

Link: http://athene-forschung...

15

Metaverse marketing: how the metaverse will shape the futur..:

Dwivedi, Yogesh K ; Hughes, Laurie ; Wang, Yichuan...
https://eprints.gla.ac.uk/285952/1/285952.pdf. , 2023

Link: https://eprints.gla.ac.u..