E-LIB Suche - Ergebnisse für: Basuroy, Suman

1

One for all or all for one: Does the category captain play ..:

Kim, Myongjin ; Shen, Leilei ; Basuroy, Suman.
Canadian Journal of Economics/Revue canadienne d'économique. 56 (2023) 1 - p. 87-113 , 2023

Link: https://doi.org/10.1111/..

2

Retail Website Interactivity and Firm Performance:

Evanschitzky, Heiner ; Linzmajer, Marc ; Woisetschläger, David M..
Journal of Service Management Research. 6 (2022) 2 - p. 104-117 , 2022

Link: https://doi.org/10.5771/..

3

Halo or Cannibalization? How New Software Entrants Impact S..:

Allen, B.J. ; Gretz, Richard T. ; Houston, Mark B..
Journal of Marketing. 86 (2021) 3 - p. 59-78 , 2021

Link: https://doi.org/10.1177/..

4

Technological change and managerial challenges in the movie..:

Weinberg, Charles B. ; Otten, Cord ; Orbach, Barak...
Journal of Cultural Economics. 45 (2020) 2 - p. 239-262 , 2020

Link: https://doi.org/10.1007/..

5

Is everybody an expert? An investigation into the impact of..:

Basuroy, Suman ; Ravid, S. Abraham ; Gretz, Richard T..
Journal of Cultural Economics. 44 (2020) 1 - p. 57-96 , 2020

Link: https://www.jstor.org/st..

6

The impact of superstar and non-superstar software on hardw..:

Gretz, Richard T. ; Malshe, Ashwin ; Bauer, Carlos.
Journal of the Academy of Marketing Science. 47 (2019) 3 - p. 394-416 , 2019

Link: https://doi.org/10.1007/..

7

Is everybody an expert? An investigation into the impact of..:

Basuroy, Suman ; Abraham Ravid, S. ; Gretz, Richard T..
Journal of Cultural Economics. 44 (2019) 1 - p. 57-96 , 2019

Link: https://doi.org/10.1007/..

8

Design crowdsourcing

, In: Journal of marketing / American Marketing Association

the impact on new product performance of sourcing design so...

Allen, B. J. ; Chandrasekaran, Deepa ; Basuroy, Suman. (2018) 2 - p. 106-123

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922

9

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. , 2018

Link: https://doi.org/10.1509/..

10

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. 82 (2018) 2 - p. 106-123 , 2018

Link: https://www.jstor.org/st..

11

Design Crowdsourcing: The Impact on New Product Performance..:

Allen, B.J. ; Chandrasekaran, Deepa ; Basuroy, Suman
Journal of Marketing. 82 (2018) 2 - p. 106-123 , 2018

Link: https://doi.org/10.1509/..

12

The impact of advertising content on movie revenues:

Rao, Vithala R. ; Ravid, S. Abraham (Avri) ; Gretz, Richard T...
Marketing Letters. 28 (2017) 3 - p. 341-355 , 2017

Link: https://www.jstor.org/st..

13

The impact of advertising content on movie revenues:

Rao, Vithala R. ; Abraham Ravid, S. ; Gretz, Richard T...
Marketing Letters. 28 (2017) 3 - p. 341-355 , 2017

Link: https://doi.org/10.1007/..

14

The Economic Benefits to Retailers from Customer Participat..:

Allen, B.J. ; Dholakia, Utpal M. ; Basuroy, Suman
Journal of Retailing. 92 (2016) 2 - p. 147-161 , 2016

Link: https://doi.org/10.1016/..

15

Innovation sequences over iterated offerings

, In: Journal of marketing / American Marketing Association

a relative innovation, comfort, and stimulation framework o...

Basuroy, Suman ; Heath, Timothy B. ; Chatterjee, Subimal... (2015) 6 - p. 71-93

Copies: Zentrale: z bwl 419 jc/922; Zentrale:Magazin Zs fb 3922