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Bathla, Devesh
16  results:
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1

Exploring the Integration of the Metaverse for Enhanced Dig..:

, In: Entrepreneurship and Creativity in the Metaverse; Advances in Business Strategy and Competitive Advantage,
Mehta, Mankaj ; Gupta, Gaurav ; Goyal, Rajan... - p. 113-127 , 2024
Link: https://doi.org/10.4018/..
 
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2

Unlocking the Potential of Predictive Analytics in Financia..:

, In: Artificial Intelligence and Machine Learning-Powered Smart Finance; Advances in Finance, Accounting, and Economics,
Mehta, Mankaj ; Gupta, Gaurav ; Goyal, Rajan... - p. 187-201 , 2024
Link: https://doi.org/10.4018/..
 
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3

Leveraging Big Data Analytics for Customer Experience Excel..:

, In: Entrepreneurship and Creativity in the Metaverse; Advances in Business Strategy and Competitive Advantage,
Bathla, Devesh ; Ahuja, Raina - p. 128-142 , 2024
Link: https://doi.org/10.4018/..
 
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4

Redefining marketing rules through smart devices:

, In: Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
Bathla, Devesh ; Ahuja, Raina. (2023)  - p. 217-229
Copies:  Zentrale:E02 a bwl 419/638
 
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5

Technology enablement for augmenting employee productivity:

, In: Enhancing customer engagement through location-based marketing / Amandeep Singh, Amit Mittal, Murat Unanoğlu
Bathla, Devesh ; Ahuja, Raina. (2023)  - p. 26-43
Copies:  Zentrale:E02 a bwl 419/638
 
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6

Strategic Alliance Between Toyota and Suzuki: Is It a Win f..:

, In: Cases on the Resurgence of Emerging Businesses; Advances in Business Strategy and Competitive Advantage,
Sarangal, Ruhi ; Kumar, Ashok ; Bathla, Devesh... - p. 206-214 , 2023
Link: https://doi.org/10.4018/..
 
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7

Enhancing Employee Productivity Through Human Capital Analy..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Handbook of Research on the Interplay Between Service Quality and Customer Delight,
Bathla, Devesh ; Ahuja, Raina - p. 151-166 , 2023
Link: https://doi.org/10.4018/..
 
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8

Simple Kaur: The Growth of Start-Ups Through the Adoption o..:

, In: Cases on the Resurgence of Emerging Businesses; Advances in Business Strategy and Competitive Advantage,
Sidhu, Navpreet Kaur ; Bathla, Devesh ; Sharma, Sandhir. - p. 47-60 , 2023
Link: https://doi.org/10.4018/..
 
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9

Neuromarketing Science: A Road to a Commercial Start-Up:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Applications of Neuromarketing in the Metaverse,
Dangwal, Aarti ; Bathla, Devesh ; Kukreti, Mohit... - p. 223-232 , 2023
Link: https://doi.org/10.4018/..
 
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10

Redefining Marketing Rules Through Smart Devices:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Cultural Marketing and Metaverse for Consumer Engagement,
Bathla, Devesh ; Bathla, Raina ; Gaikwad, Dashrath. - p. 249-261 , 2023
Link: https://doi.org/10.4018/..
 
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11

Technology Enablement for Augmenting Employee Productivity:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Enhancing Customer Engagement Through Location-Based Marketing,
Bathla, Devesh ; Ahuja, Raina - p. 26-43 , 2023
Link: https://doi.org/10.4018/..
 
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12

To Study the Service Gap Between Customer Perceptions and E..:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Handbook of Research on the Interplay Between Service Quality and Customer Delight,
Singh, Amandeep ; Bathla, Devesh ; Singh, Amrinder - p. 337-352 , 2023
Link: https://doi.org/10.4018/..
 
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13

Redefining Marketing Rules Through Smart Devices:

, In: Advances in Marketing, Customer Relationship Management, and E-Services; Enhancing Customer Engagement Through Location-Based Marketing,
Bathla, Devesh ; Ahuja, Raina - p. 217-229 , 2023
Link: https://doi.org/10.4018/..
 
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14

Applying metalytics to measure customer experience in the m..:

Bathla, Devesh ; Singh, Amandeep , c2022
Link: http://services.igi-glob..
 
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15

Customer Analytics: Deep Dive Into Customer Data:

, In: Encyclopedia of Data Science and Machine Learning,
Nijjer, Shivinder ; Bathla, Devesh ; Sharma, Sandhir. - p. 1092-1107 , 2022
Link: https://doi.org/10.4018/..
 
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