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Marketing Opportunities and Challenges in a Changing Global Marketplace; Developments in Marketing Science: Proceedings of the Academy of Marketing Science ,
1
A Moment of Influence: Understanding the Customer Experienc..:
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Handbook of Research on Customer Engagement ,
13
Customer Engagement and Networked Environments:
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science; Finding New Ways to Engage and Satisfy Global Customers ,
15